Revamping Tata Trust Change-table website



Revamping Tata Trust Change-table website

At a glance

I worked at Rediffusion Brand Solutions Pvt Ltd as a User Interface designer for six months in 2022. I worked to design an IOS mobile app and website design for their client Tata Trust to revamp the Change-table website. It was done in three rounds of wireframing, prototyping, and testing. In six months, I delivered a complete set of mobile app design, and worked with the company’s president, PMs, clients and engineers to bring a product from 0 to 1.

Worked with TATA Trusts on one of their most prestigious project called Change-table to create a social impact.

Note : The project falls under NDA, hence just a glimpse of it has been discussed here.

Design brief

After in-depth heuristics, the idea was to position the platform into a very meaningful /story telling platform. A space where you get inspired by active changes and celebrate stories along with the fellow change makers.

The application is primarily meant for

  • Partners

  • collaborators

  • donors

  • Investors

Which included different individuals, NGOs, private welfare organisations, corporates, research institutions and government. The secondary user consists of beneficiaries like farmers, children and women.



Design thinking process followed

Conduct research to develop an understanding of your users


Combine all your research and observe where your users problem exist


Generate a range of creative and innovative ideas


Build real, tactile representations for the range of ideas


Return to the users for feedback

Conduct research to develop an understanding of your users


Combine all your research and observe where your users problem exist


Generate a range of creative and innovative ideas


Build real, tactile representations for the range of ideas



Return to the users for feedback

Empathize: Conduct research to develop an understanding of your users


Define: Combine all your research and observe where your users problem exist


Ideate: Generate a range of creative and innovative ideas


Prototype: Build real, tactile representations for the range of ideas


Test: Return to the users for feedback

Research & heuristics takeaways

  1. Design : The current design of the website needs to be re-looked at with respect to the SEO structure. As there are lots of areas where we need to build upon comparing it the players doing well.


  2. Content & positioning : We need to take out some hook in promotions. Which help us distinguish clearly from the competition. This will help us tag clearly as a “IMPACT INVESTOR” Who is making a change in the society.


  3. Competition benchmarks : Competition is way ahead with respect to their search strategy. Huge number of searches and backlinks shows that we really need to play well with our Digital PR strategy.

  4. Keywords : We have identified the right mix of keywords basis on which we would form our strategy. These are picked based on our own content, positioning, competition and the social causes we are working towards.

WH Questions

WH questions analysis was done to gather valuable information, identifying pain points, and uncovering insights for improving the user experience. These questions were tailored to the specific context and research goals. This helped in gaining insights related to user behaviour, needs and expectations.

WH questions analysis was done to gather valuable information, identifying pain points, and uncovering insights for improving the user experience. These questions were tailored to the specific context and research goals. This helped in gaining insights related to user behaviour, needs and expectations.

WH questions analysis was done to gather valuable information, identifying pain points, and uncovering insights for improving the user experience. These questions were tailored to the specific context and research goals. This helped in gaining insights related to user behaviour, needs and expectations.

  1. What : To establish a web-based global community platform.


  2. Why : Create a meaningful change to communities across India.


  3. When : The website would go live in November end.


  4. Who : Individuals, NGOs, private welfare organisations, corporates, research institutions and governments, from across the world.


  5. Where : The activity would be performed on the website. Where are all the developments would happen.


  6. How : By defining an action plan to achieve the objective.

About


ChangeTable is a digital platform designed to present the work of Tata Trusts, its numerous partners, and associate organisations are carrying out at the grass root level across India to spotlight issues of concern, affect systemic change, and bridge longstanding inequities in our society. And to continue doing so, they invite partners, collaborators, donors, and investors to their corner to facilitate the use of philanthropy as an instrument of sustainable investment for a better future.

ChangeTable is a digital platform designed to present the work of Tata Trusts, its numerous partners, and associate organisations are carrying out at the grass root level across India to spotlight issues of concern, affect systemic change, and bridge longstanding inequities in our society. And to continue doing so, they invite partners, collaborators, donors, and investors to their corner to facilitate the use of philanthropy as an instrument of sustainable investment for a better future.

ChangeTable is a digital platform designed to present the work of Tata Trusts, its numerous partners, and associate organisations are carrying out at the grass root level across India to spotlight issues of concern, affect systemic change, and bridge longstanding inequities in our society. And to continue doing so, they invite partners, collaborators, donors, and investors to their corner to facilitate the use of philanthropy as an instrument of sustainable investment for a better future.

Mission statement

Identifying the digital spot for ChangeTable

Competitive analysis was done to evaluate and study different products or services in the same market. It helped in identifying opportunities for improvements. Here is the glimpse of the services provided by the competitors.

Icon design for Tata Trust Change table

For the bottom sticky navigation, I designed a floating action icon called as “Stories of Change” (SOC). As the name suggests is dedicated to solving challenges faced by the underserved across India. This curated section addresses issues of national importance that directly impact communities and urges investors to invest in different initiatives ran across different States of India.


For the bottom sticky navigation, I designed a floating action icon called as “Stories of Change” (SOC). As the name suggests is dedicated to solving challenges faced by the underserved across India. This curated section addresses issues of national importance that directly impact communities and urges investors to invest in different initiatives ran across different States of India.


For the bottom sticky navigation, I designed a floating action icon called as “Stories of Change” (SOC). As the name suggests is dedicated to solving challenges faced by the underserved across India. This curated section addresses issues of national importance that directly impact communities and urges investors to invest in different initiatives ran across different States of India.


Keywords : Change | Success | Captured | Hope | Globe | Abbreviation

Glimpse into the final designs